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Piaget Society

Piaget Society

Piaget arrives in Zurich

On December 8th, Piaget officially inaugurated its new boutique located on Zurich’s famous Bahnhofstrasse street.
Nearly 400 guests came to celebrate the opening of Piaget second Swiss boutique and to admire the newly unveiled architectural concept.

Philippe-Léopold Metzger, Piaget’s chief executive, attended the launching of its largest European boutique, which “conveys the luxury-brand’s Swiss identity and its ties to German-speaking Switzerland”.

A festive atmosphere quickly spread through the heart of Zurich. The warm voice of the singer Nubya entertained guests in the sublime black and gold setting of the brand’s redesigned showcase. Following the traditional ribbon cutting, Piaget’s ambassador, the singer and actor Carlos Leal performed a rhythmic duet with Nubya. Piaget’s colors lit up the Bahnhofstrasse, making for a memorable evening

Nubya Sängerin singing during the opening of a Piaget new store in Zurich
The singer Carlos Leal ignites festivities at the inauguration party for Piaget’s new Zurich store
Models wearing Piaget jewellery at Piaget new opening store event in Zurich
Model wearing Piaget jewellery at Piaget new opening store event in Zurich

The new boutique is located at 38 Bahnhofstrasse in Zurich. Within its ample 160 m2 space, Piaget presents its diverse expertise as master watchmaker and fine jeweller in separate, yet complementary and harmonious, display areas.

12.8.11 Institutional Events
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