Piaget Rose Day in New York
Piaget Rose Day at New York Botanical Garden
(June 13, 2013 - New York, NY) – In tribute to the rose that is named in honor of Yves Piaget and that also inspires a collection of its jewellery and watches, the House of Piaget is celebrating today as the first “Piaget Rose Day”. Here in the U.S., Piaget commemorated the day in partnership with the New York Botanical Garden. Larry Boland, President of Piaget North America and Brian Sullivan, Vice President of Landscape, Outdoor Collections and Gardens, planted special Piaget Rose bushes in the famed Peggy Rockefeller Rose Garden.
Other events took place around the world, including the reopening of Piaget’s Place Vendome flagship boutique in Paris, along with a private concert by Grammy-nominated jazz singer and Piaget ambassador, Melody Gardot. Piaget has also launched an updated version of its U.S. e-commerce site with exclusive jewellery and watches from the Piaget Rose collection. A worldwide social media competition invites fans of the brand to post rose-themed testimonials to their loved ones on the Piaget Facebook page. The winner will be invited to visit the Piaget Manufacture in Geneva and experience the Piaget Rose collection firsthand.
The rose has been a key design motif for the House of Piaget since the 1960s. Mr. Yves Piaget’s passion for the flower was recognized in 1982 when the winner of the Geneva International Competition of New Roses was christened the “Yves Piaget Rose”, further solidifying the House’s connection to the rose. A favorite among Hollywood stars, Piaget Rose jewellery has been worn by celebrities such as Zoe Saldana, Teri Hatcher, Rose McGowan, Paula Patton, Emmy Rossum and Taraji P. Henson. Rising star, Brit Marling, who perfectly embodies the spirit of the collection, recently wore the Piaget Rose pendant in white gold and diamonds to the New York and Los Angeles premieres of her new film, “The East.”