1964 - Style triumphs

Piaget’s supremacy in ultra-thin mechanical movements has earned the brand a special place among the great Swiss watchmakers. By mastering this area of expertise while elevating boldness and creativity to the status of primary values, it was bound to cause sparks to fly. These fireworks opened the doors to international recognition for Piaget and helped the brand make a name for itself in the world of fine watchmaking and precision work. In the 1960s, the company reiterated its desire to achieve ever-increasing control over its production by purchasing several goldsmiths’ workshops in Geneva.

Piaget floral inspiration luxury watch
 
1965 Jackie Kennedy Piaget watch
1971 Piaget cuff watch
Cuff watch from the Piaget private collection

After the introduction of its world-first watches featuring dials made of hard stone, Piaget did it again with the launch of the cuff watch, which at once became a symbol of precious watchmaking. Creativity and the expression of difference became Piaget’s style signature. The brand inspired trends. And this was only the beginning.

Piaget floral inspiration jewellery watch
1974 Piaget floral inspiration jewellery watch
Elizabeth Taylor Piaget watch - Eternal stars