1979 - Worldwide recognition
A brand does not become “The” standard for creativity without demonstrating a fresh, spontaneous approach to its art. Perhaps more than any other company, Piaget has risen to this challenge by pushing back the limits of watchmaking expertise toward new horizons marked by boldness and innovation. For Piaget, boldness means asserting its independence and handling extravagance with subtlety. It also means introducing models destined to make a mark on their own era and to stand the test of time. In 1979, the Manufacture launched the Piaget Polo watch. Avant-garde, yet classic enough never to go out of style, it quickly became an icon. The first watch to offer a bracelet completely integrated with the case, it demonstrated a kind of expertise that unites technical sophistication with aesthetic elegance. It was later to prove not only that this double characteristic would assure its unfailing success, but also that it had introduced a new way of thinking about timepieces that was adopted by the international jet-set. A legendary model from then on, the Piaget Polo was to help give the brand a new international dimension and global recognition.