1964 - 1978 The Piaget Style

Piaget’s ability to produce ultra-slim mechanical movements and the skills of their master jewelers gave the company an extraordinary dual status. The mastering of one profession opens up an often-unforeseen range of possibilities; the mastering of two, making audacity your primary objective, sets off dazzling sparks. Piaget’s fireworks-display of creativity and innovation was celebrated throughout the world, and gave the company a distinctive position in the world of luxury and precision. In 1964 Piaget created a sensation when it presented the first watches with faces worked in precious stones: lapis-lazuli, turquoise, onyx and tiger’s eye. This was repeated when the company launched the cuff watch, which instantly became a symbol of fine watchmaking. In 1976 the Piaget workshop developed the Calibre 7P, the smallest quartz movement of its generation. Creativity and the expression of a unique style became a Piaget hallmark.