1979 - 1987 Arrival and Success

You don’t become the reference brand for creativity without a sense of freshness and spontaneity. Piaget has met this challenge by stretching the outer limits of both its natural vocations: jewelry and watchmaking. To Piaget, audacity means emphasizing their independence, along with a subtle play of extravagance that explores new directions and never ceases to innovate. Creativity has meant becoming a high-fashion accessory, producing models that capture their era but also travel down through the ages. In 1979 the Piaget workshop launched the Piaget Polo watch, both avant-garde and beyond the vagaries of fashion: it became an iconic model, the favorite timepiece of the stars. The Dancer collection, launched in 1986, met with the same success. Women were becoming more liberated, and Piaget offered them dreams: exceptional adornments, dazzling in their beauty. Under the guidance of Yves Piaget since 1980, Piaget has continued to grow in originality and skill.