The brand would soon be in total symbiosis with the “beautiful people” who made things happen. Piaget events became the place to be. It was a time of relaxed elegance. Piaget would capture this trend and express it in pure gold. The Piaget Polo watch was born in 1979, and in its wake the brand became associated with the sport of kings. Representing the fourth generation, Yves G. Piaget conducted this global ballet while further enriching the image of the Maison.